User-provided-data collection for User-ID Policy Your use of the user-provided-data collection feature for User-ID (“the feature”), and any optional integrations are subject to the following additional terms, which will govern in the case of any conflict between such terms and the terms governing your use of Google Analytics or Google Analytics 360 (as applicable): Your use of the feature is subject to the  Measurement Protocol, SDK, and User ID policy . You may only send first-party data (i.e., information shared directly with you by your end users) to Google through the feature, including via supported APIs, data import and/or measurement protocol. Notwithstanding any prohibition against passing data to Google that it can recognize as personally identifiable information (“PII”), you may pass PII for the sole purpose of using this feature provided all the below requirements are met: You must hash any data you send through the feature that allows Google to personally identify an in...